Don Broco Release New Track & Video
Don Broco have released another new track, following on from their excellent track ‘Pretty’. The new song, ‘Technology’ is another huge rock anthem from the quartet, premiered on BBC Radio 1 Rock Show, receiving its first play from Frank Carter who sat in for Dan P Carter. Accompanying the track is an immense video, focusing on the band through the point of view of a social media-scrolling smartphone, as the band play a show during an alien invasion, to the oblivious attention of the smartphone owner. You’ve got to hand it to them, it’s an interesting concept.
Regarding the single frontman Rob Damiani says, “‘Technology’ is about a casual swipe through Instagram that ended up in me unfollowing a load of mates. In reality my friends are not vain, self obsessed, PDA loving show offs so I'm blaming social media and the habitual nature of sharing every waking moment of your life online.”
Speaking about the video Rob continues, “We’re all addicted to our phones, so for the video we thought it would be fun to see if an alien invasion was enough for us to put the phones down for a minute… turns out it’s not. In the video game you get to fight off the alien army as each band member and I shoot microphones out my hands which is pretty awesome.”
Fans will be able to immerse themselves in the ‘Technology’ experience with the interactive release of Technology – The Video Game through www.donbroco.com and the IOS and Android app stores. The platform game, reminiscent of Super Mario or Megaman, will allow fans to play as Don Broco's Rob Damiani (vocals), Matt Donnelly (drums), Simon Delaney (guitar) or Tom Doyle (bass) as they fight their way out of Alexandra Palace and into the streets of London while shooting invading aliens.
Check out the video here.
Get the track here.