Prophets of Rage Release New Video
Prophets Of Rage have released an incendiary new video, aiming to highlight the issues of homelessness and inequality for their track 'Living On The 110'. The track is the lead single from their forthcoming, self-titled debut LP, which has been slated for a September 15 release via Sony Music Australia.
Adding fuel to the fire, the band secretly showcased the controversial new clip earlier this week via projections across dozens of specially chosen locations in L.A. and New York that illustrate the under reported crisis of homelessness, hunger, poverty and inequality that are devastating populations across America. In Los Angeles, some of the sites included the 110 Freeway Underpass, Skid Row and Rodeo Drive. In New York, the video was transmitted onto Trump International Hotel & Tower, the Federal Reserve Bank of New York and the site of the Occupy Wall Street protests, among many others. For a clip chronicling the events along with the Living On The 110 video, visit the band’s Facebook page here.
Prophets Of Rage have also partnered with WhyHunger, a renowned global hunger organisation which works toward ending hunger and poverty through connecting people to nutritious, affordable food, and by supporting grassroots solutions that foster self-reliance and community empowerment. If you'd like to contribute to the organisation, you can via a link on the band's Facebook page where the video is available.
'Living On The 110' reflects the bands preferred method of addressing social issues from the ground up. Last July, the band performed a surprise show on a Skid Row rooftop in downtown L.A., raising awareness of the homelessness issue in the heart of one of the country’s largest dispossessed populations. The group took their message of activism and grassroots change to 35 cities last summer during their “Make America Rage Again Tour,” with a portion of proceeds from each show benefiting local homelessness charities. “In today's world of cute, mindless computerized jingles about how great we have it, making heavy music with real instruments and addressing an important injustice like homelessness is more than a choice for me- it's an obligation,” stated Tim Commerford. “This video is a banger all about this, turn it up if you're not ignorant.” Tom Morello added: “In our video for Living On The 110 homeless people get their say. The homeless are not some sub species of humanity as they are often portrayed in the media (when they are portrayed at all) but PEOPLE, no different from you or I. They deserve to be heard and we intend to amplify their voices.”
You can pre-order their upcoming album here. It will be released September 15 via Sony Music Australia.